Advertising Your Home Where it Matters™
The National Association of REALTORS® has found that over 80% of buyers begin their home search online. Simply, this means that print advertising is nowhere near as effective as it was just a few years ago.
Advertising 101 teaches us to only spend “ad dollars” where they are most effective. The Barron Team invests a handsome sum in online advertising each month. In fact, we probably spend more than most agents and real estate teams. Even though we have a considerable advertising budget, you will never see one of our ads in print. Why? It is not effective and the money is be better spent. We have found that investing in online advertising generates the most interest in our listings, and therefore we dedicate our ad budget to such.
What does this mean for you, our seller client? Simply, your home will be indexed and searchable on thousands of real estate Web sites. These are the same sites that most buyers turn to when they are ready to start searching for a home.
If you have chosen to interview other agents, it is important to ask them what their advertising plan is to get your home the most exposure possible. Many will probably tell you that they will list your home in the MLS and run a few print ads, which will get you plenty of exposure. The fact is that those methods will generate the least exposure for your home.
Our all inclusive, customized marketing campaign for your home will ensure that it will be accessible to millions of homebuyers. Of course, your home will be also be listed in the MLS, so that buyers agents will discover it during home searches for their clients.
As of March 2008, the top four real estate Web sites, in order, were REALTOR.com, Remax.com, Yahoo! Real Estate and Zillow.com. When you choose the Barron Team, you can rest knowing that your home’s listing will be included on each of those sites. In fact, below are just a few of the thousands of real estate Web sites that will showcase your home. We bet that you recognize quite a few of them.
- REALTOR.com
- Remax.com
- Homes.com
- WashingtonPost.com
- AOL Real Estate Portal
- HomesDatabase.com
- Google Base
- Yahoo! Classifieds
- Craigslist
- Oodle
- Vast
- Hotpads.com
- Trulia
- Zillow
- Geebo
- OLX
- DotHomes
- BackPage.com
- BarronTeam.com
For maximum exposure, your home will be featured in its own virtual flyer, posted on various Web sites. Leaving no stone unturned, your home will have its own Web site, with a domain name that is easy to remember (i.e., www.123main.com).
As our client, you can be assured that the advertising plan for your home will be well both well planned and extensive.
The explosive exposure your home will have is just another reason to choose the Barron Team as your real estate consultants for life!
Please contact us to discuss in more detail how we will help your home sell for top dollar as quickly as possible.